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service 04 · web design + build

Sites that sell.
Not sites that look nice
and sit there.

> Brand-driven design, fast builds, conversion baked in from the wireframe up. No off-the-shelf templates. No six-month discovery phases. Real websites that earn their keep.

SHIP IT
YOURSITE.COM · LIVE
your next website →
LIGHTHOUSE · 98
Performance score, post-launch
fast by default — no plugins rotting in the dark
CONVERSION · +143%
Leads vs. your old site
designed + built by BT Strategies
SHIP · 6 WEEKS
Marketing site, wireframe to launch
most brand sites — larger scopes on quote
// SECTION 02 — WHY IT MATTERS

your site is the store

Every campaign, every ad, every AI citation eventually points back to one URL. If that page is slow, confusing, or looks like everyone else's — you lose.
0.05s
to form a first impression of your site
3s
after that, 53% of mobile visitors bounce
2.6x
conversion lift from a rebuild done right

Pretty doesn't
pay the bills.

Web design isn't a moodboard and a Figma handoff. It's strategy, information architecture, visual design, code, copy and conversion — all running the same direction. Miss one and the whole thing limps.

We design and build in the same room. No throw-over-the-wall between "design" and "dev." No six-month discovery phases that burn half your budget before anything ships. Wireframe to launch in weeks, not quarters.

Fast. Bold. Built for the business it has to carry. If your site still looks like every other SaaS landing page, you're paying to be forgettable.

// SECTION 03 — WHAT WE DO

the five lanes

Strategy · Design · Build · Conversion · Care. Pick a lane below.

Strategy + UX

Before a single pixel. Who's buying, what are they trying to do, what's stopping them. Sitemap, IA, user flows, wireframes — approved before we open Figma.

  • Stakeholder + user interviews
  • Competitor + category audit
  • Sitemap + information architecture
  • User flows + journey mapping
  • Low-fidelity wireframes
  • Conversion hypothesis per page
  • Content + copy scope

Typical lift

Most rebuilds fail because nobody asked the strategy questions up front. Two weeks of UX work saves two months of rework.

2wk
strategy phase
100%
sign-off before design

Design

Brand-driven visual design. Not another Framer template. We build a design system around your brand voice and scale it across every page, component and state.

  • Visual direction + art direction
  • Typography + colour system
  • Component library in Figma
  • Responsive design (mobile ↔ desktop)
  • Motion + micro-interactions
  • Dark mode + accessibility pass
  • Illustration + asset production

Typical lift

A distinct visual system is the cheapest competitive moat you can buy. We design to be recognised, not just liked.

AA+
accessibility
1
shared design system

Build

Hand-coded where it counts, CMS where it doesn't. Webflow, Framer, Next.js, Shopify — picked for the job, not for the resume. Ships fast, stays fast.

  • Webflow / Framer / Next.js / Shopify
  • Headless CMS integration
  • Core Web Vitals-first performance
  • Schema + SEO foundations
  • Analytics + event tracking setup
  • CRM + form + marketing tool wiring
  • Client-friendly CMS handoff

Typical lift

98+ Lighthouse scores on launch, not six months later. The site your marketing team can actually update without filing tickets.

98+
lighthouse score
<2s
time to interactive

Conversion

Every page has one job. We design for it, copy for it, and measure for it. A/B testing, funnel teardowns, conversion copywriting — not vibes.

  • Conversion-led page design
  • Landing page architecture + templates
  • Conversion copywriting
  • Form / checkout / signup UX
  • A/B test infrastructure + roadmap
  • Heatmap + session recording review
  • Funnel + drop-off analysis

Typical lift

Most rebuilds lift conversion 1.5–3x when conversion is treated as a design input, not a launch-day afterthought.

+143%
avg conversion lift
6+
tests / quarter

Launch + Care

Launch is the start, not the finish. QA, migration, redirects, post-launch support, iteration. We don't disappear on go-live day.

  • QA across devices + browsers
  • 301 redirect mapping (SEO-safe migration)
  • Launch + DNS cutover
  • Post-launch bug-bash window
  • Monthly iteration retainer (optional)
  • Analytics review + next-sprint planning
  • Priority Slack for your team

Typical lift

Most agencies vanish at launch. We keep shipping. Sites built to evolve with the business, not ossify.

30d
post-launch support
0
broken redirects
// SECTION 04 — HOW WE RUN IT

the six-step build

Strategy up front, design in the open, shipped in weeks. Every decision has a reason you can read.
01

Discovery

Goals, users, analytics teardown, content inventory. What's working, what's dragging, what's missing.

week 1
02

Strategy

Sitemap, IA, user flows, wireframes. Conversion hypothesis per page. Signed off before we open Figma.

week 2–3
03

Design

Visual direction, then full comps. Design system built as we go so scale is free later.

week 3–5
04

Build

Hand-coded or CMS, picked for the job. Performance + SEO foundations baked in, not bolted on.

week 4–8
05

Launch

QA, 301 redirects, DNS cutover, analytics cutover. 30-day post-launch bug-bash included.

go-live
06

Iterate

A/B tests, new pages, CRO sprints. Optional monthly retainer — most clients keep us.

month 2+
// SECTION 05 — INVESTMENT

priced per scope

Every site is different. We quote based on your scope, not a pre-baked tier. Send a brief — 48h turnaround on a shaped number.
Quote on request
// WEB DESIGN + BUILD

Scoped to the job.

Fixed price per project. Optional monthly retainer after launch.

Pricing depends on scope — page count, custom functionality, CMS, integrations, content production, and the degree of bespoke design. We shape a fixed quote once we understand what you're actually building.

// EVERY PROJECT INCLUDES
  • Discovery + strategy phase
  • Sitemap, IA + wireframes
  • Visual design + design system
  • Development + CMS build
  • SEO + performance foundations
  • QA, launch + 30-day support
  • Dedicated operator + Slack access
// WHAT MOVES THE NUMBER
  • Page count + template complexity
  • Custom functionality / app logic
  • CMS choice + migration needs
  • Content production (copy, imagery)
  • Integrations (CRM, auth, payments)
  • E-commerce scope, if any
  • Timeline + internal team involvement
Request a quote
"BT Strategies rebuilt our site from the ground up — faster, cleaner, and it actually converts."
Allied Automation · operations director
// SECTION 07 — FAQ

questions we get

How long does a build take?+

Most marketing sites go from kickoff to launch in 6–8 weeks. Larger scopes — heavy custom dev, e-comm, multi-brand — run 10–16 weeks. We'll commit to a timeline in the quote and hit it.

Why no fixed pricing tiers?+

Because web builds vary wildly. A five-page brochure site and a fifty-page product site with CMS, integrations and custom functionality are different projects. Pre-baked tiers either over-charge small scopes or under-deliver on big ones. We quote what the work actually is.

What platforms do you build on?+

Webflow, Framer, Next.js, Shopify, Sanity, Payload, WordPress if you insist. We pick for the job — speed of iteration, who'll be editing it post-launch, and whether we need a custom backend. No lock-in to one stack.

Do you do copy + photography?+

Copy — yes, it's part of most projects and conversion is baked in. Photography + video — we art-direct and bring in trusted shooters; not our crew in-house. Illustration + brand assets, yes.

Will my team be able to update the site?+

Yes. CMS is chosen and structured around your team, not our convenience. Page builder with guardrails, clear component library, Loom walkthroughs on handover. You won't need to file a ticket to change a headline.

Do you do migrations from an old site?+

Yes — with proper 301 redirect maps so you don't nuke your SEO on launch day. Content, URLs, metadata and schema all planned as part of the build, not after it.

What happens after launch?+

30-day bug-bash window included. After that, most clients take a monthly retainer — iteration sprints, A/B tests, new pages, CRO. Not required. Not locked-in.

// REQUEST A QUOTE

tell us what you're building.

Drop a brief. We'll come back inside 48h with a shape, a price, and a start date — or questions if we need more to scope it properly.

Fixed-price quote
Scope + timeline breakdown
Stack recommendation
48-hour turnaround
No obligation, no pitch deck
Intro call if useful