> ChatGPT. Perplexity. Gemini. Google AI Overviews. When your customers ask AI a question, you want to be the brand it cites — not the one it forgets. We make your site the source models pull from.
Answer Engine Optimisation is the work of becoming the source AI cites — ChatGPT, Google AI Overviews, Perplexity, Gemini. Different ranking signals, different authority model, different game entirely.
Search engines rank pages. Answer engines rank trust. They pull from premium publications, reviewed sources, and well-structured content — then synthesise an answer. Your job is to be inside that synthesis.
We run this as a white-labelled partnership with Authority Builders, one of the top AI visibility operators globally. You get their publisher network, their playbook, and our strategy team running it.
Where do you show up? Where don't you? We scan ChatGPT, Perplexity, Gemini and Google AI Overviews across hundreds of buying-intent queries and map the gap.
Most brands are invisible in 60–80% of their category's AI queries. The audit surfaces exactly where to intervene first.
AI answers get pulled from clear, structured, current content. We rewrite your money pages so they're the cleanest source in the room.
Content refresh alone surfaces pages in AI answers within 30–60 days. Biggest gains on pages with strong SEO signal but weak AI ingestion.
Models are trained on a small list of publications they actually trust. We land you on that list — with editorial placements, not paid slots.
We target the exact publications AI models cite. Links here compound into AI trust signals faster than traditional SEO backlinks.
PR placements in publications AI models are trained on — Forbes, TechCrunch, WSJ, category-defining trade press. Earned, not paid.
Earned placements in AI-trained publications are the most compounding signal we can buy. One Forbes feature can seed citations for years.
AI weighs review velocity, sentiment, and response quality as trust signals. We build the system that keeps all three trending up.
Review velocity is one of the fastest-moving AI trust signals. We've doubled review counts in 90 days on most accounts — consideration follows.
Foundational AI visibility scan across 4 engines, 100+ buying-intent queries. Where you appear, where you don't.
Competitor citation teardown. Which publications AI trusts for your niche. Content + link priority list.
Rewrite money pages for AI ingestion. Clear answers, structured facts, current data, proper schema.
High-DR editorial links + earned media placements in the exact outlets AI models cite.
Review velocity + reputation work. Sentiment tracked across AI-visible channels. Responses shipped.
Atlas-style AI visibility reporting. Week-over-week citation tracking. Models change — we adapt.
"BT Strategies got us cited inside ChatGPT and Google AI Overviews within 90 days. Inbound doubled."
First citations typically land in 30–60 days after content refresh + initial authority work. Meaningful visibility across ChatGPT, Perplexity, Gemini and AI Overviews compounds over 3–6 months. If anyone promises citations in 30 days, run.
ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude. We track all five weekly. Signal strength varies by platform and niche — we prioritise based on where your customers actually ask.
SEO ranks pages in search results. AEO makes you the cited source in AI-generated answers. Different signals: AI weighs editorial authority, structured content, entity clarity, review velocity and publisher-tier trust far more heavily than backlink quantity.
No, and neither should anyone else. Models change constantly and training data is opaque. What we guarantee: the work, the transparency, and reporting that shows exactly where visibility is moving week over week.
Massively. AI models lean on third-party reviews as a shortcut for trust — especially for local, consumer, and service categories. Doubling review count in 90 days is usually our fastest-moving lever.
Weekly Loom walkthroughs + a live Atlas-style dashboard tracking citations across all five major AI platforms. Monthly board-ready PDF with wins, lost ground, experiments and next month's plan.
Drop a brief. We'll scan ChatGPT, Perplexity, Gemini and Google AI Overviews for your category, surface the top citation gaps, and come back inside 48h with a shape, a price, and a start date.