> We're BT Strategies. We help companies that push boundaries — in robotics, automation, search, digital — sound like they push boundaries. Founded in the UK. Run from Hong Kong + Cape Town. Loyal only to the work.
BT Strategies is a small crew built around a stubborn belief: most marketing in regulated, technical, and emerging sectors is the same beige content, written by the same beige committee, signed off by the same beige boards.
Our clients are the ones breaking that pattern — warehouse automation companies replacing forklifts with robots, facilities management teams running on data instead of clipboards, search teams shipping AI-native tooling. They're not trying to look like the incumbents. They're trying to obsolete them.
Our job is to make sure they sound like it. Look like it. Convert like it. Rebellion isn't a positioning angle for us — it's the table stakes.
Shaun Clarke starts BT Strategies after a decade running marketing for tech and robotics companies. Founding bet: regulated and technical sectors deserve work as good as DTC gets.
HQ relocates to Hong Kong. Closer to APAC clients in robotics + automation. The crew expands beyond a founder. First retainers in warehouse automation and facilities management land.
Cape Town office opens. Africa + EMEA timezone coverage. Search Engine Optimisation joins the discipline list as a dedicated practice. Crew doubles.
Six disciplines, one crew. Clients on three continents. Still small enough to know every project by heart. Still loud enough to get kicked out of the consulting club.
Founded BT Strategies in 2023 after a decade running marketing for technical and emerging-tech companies. Believes the best work happens at the edge of a sector, not the centre. Built the crew around the same belief.
Headquarters since 2024. Where strategy, sales acquisition, and AI tooling get built. Late-night Slack threads with US clients. Early-morning calls with EMEA. The view is concrete.
Branch opened 2025. Search engine work, web build, and EMEA delivery run from here. Cheaper coffee. Better light. The crew's design eye gets sharper at sea level.
The companies replacing forklifts with autonomous mobile robots, the WMS teams wiring it all together, the integrators on the floor. Selling to ops directors who've seen too many "transformation" pitches.
FM platforms, IoT-driven building services, smart-FM specialists. Long sales cycles, multiple stakeholders, and buyers who can smell a generic deck from three floors up.
Agencies + in-house SEO teams who need a partner that ships AI-era technical work — AEO, GEO, schema, content systems — without the snake oil and the screenshot decks.
Climate tech. Industrial AI. Vertical SaaS in regulated industries. Hardware-software hybrids. If your sector still ships PDFs and you're trying to change that — we're interested.
"BT actually understood our category. They didn't try to make us sound like everyone else — they made us sound like the only ones."
Got a project? Drop a brief — we'll come back with a shape and a number inside 48 hours. Want to join the crew? Send a portfolio + a paragraph on the most rebellious work you've shipped. We hire when we meet the right people, not on a calendar.