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service 01 · search engine optimisation

Get found.
Get forgotten
never.

> We drag your brand to page one and keep it there. Technical fixes, ranking content, link-building and pure unfiltered SERP dominance — no black hat, no guesswork.

#1 OR BUST
GOOGLE.COM/SEARCH
your brand near me
RANK · 12
Some competitor · page two problem
competitor.example — before we got started
RANK · 01
BT Strategies · Search Engine Optimisation
bt-strategies.xyz/seo
RANK · 02
Your brand, everywhere they look
yoursite.com — after 90 days
// SECTION 02 — WHY IT MATTERS

search still wins

AI is eating surfaces fast — but search is still the first move when intent gets serious. Rankings are revenue.
68%
of online experiences start with a search
0.78%
click-through rate on page two results
2% - 5%
avg close rate from organic leads

SEO isn't a trick.
It's a system.

Search engine optimisation is the practice of making your site the answer — to the exact questions your customers are already typing. It's technical health, content depth, authority signals, and user experience working together.

Most agencies sell one slice — on-page, or links, or technical audits. We run the whole loop. You ship, we measure, we iterate. Rankings go up, pipeline goes up, you stop buying your own brand keywords on ads.

No tricks, no hacks — just the boring, brutal, compounding work that puts you at the top and keeps you there.

// SECTION 03 — WHAT WE DO

the five layers

Technical · On-page · Off-page · Content · Local. Pick a layer below.

Technical SEO

The foundation. If Google can't crawl, render, or trust your site, none of the rest matters. We fix the plumbing first.

  • Crawl, index and log-file audits
  • Core Web Vitals + performance optimisation
  • Site architecture + internal linking
  • Structured data / schema deployment
  • JS-rendering + hydration fixes
  • XML sitemaps, robots.txt, canonicals
  • HTTPS, hreflang, mobile-first checks

Typical lift

A technical audit alone usually surfaces 30+ fixable issues. Most clients see crawl budget improvements within 2 weeks.

40%
faster LCP
2.1x
indexed pages

On-page SEO

Every page, tuned. Titles, headings, content, internal links, schema — all working the same keyword cluster. No more cannibalisation.

  • Keyword mapping + intent clustering
  • Title, meta + H1/H2 optimisation
  • Content briefs for writers
  • Internal link architecture
  • Entity + topical depth expansion
  • Rich-result schema per template
  • Conversion + readability refinement

Typical lift

On-page tuning alone moves most money pages +3 to +8 positions within 60 days. Compounding from there.

+6
avg position lift
3x
featured snippets

Off-page SEO

Authority, earned. Digital PR, link-building, and citations from places Google already trusts. No PBNs, no shortcuts.

  • Digital PR + HARO placements
  • Editorial link-building campaigns
  • Broken-link reclamation
  • Competitor backlink gap analysis
  • Niche edits + guest content
  • Brand mention conversion
  • Toxic link disavow cleanup

Typical lift

We target DR 50+ publications. Most clients land 4–8 quality links per month with long-tail referral traffic attached.

+12
DR points (6mo)
6/mo
avg links placed

Content SEO

Editorial engines that actually rank. Research-led, writer-briefed, measured by pipeline — not vanity pageviews.

  • Topic cluster strategy
  • Monthly content production (4–12 pieces)
  • Keyword briefs with SERP analysis
  • Pillar pages + supporting clusters
  • Content refresh + pruning cycles
  • Programmatic / template SEO at scale
  • AI-assisted drafts, human-edited

Typical lift

A 6-month content engine generally 3–5x's an underindexed blog. Pipeline attribution kicks in around month 4.

4x
organic sessions
+180%
SQLs from content

Local SEO

For businesses that sell to a place. Map pack dominance, review velocity, and hyper-local landing pages.

  • Google Business Profile optimisation
  • Citation building + NAP consistency
  • Review generation + response systems
  • Location landing pages (per city / suburb)
  • Local schema + service area markup
  • Competitor map-pack analysis
  • Multi-location architecture

Typical lift

Most local clients hit top-3 map pack for primary service + city within 90 days. Calls follow fast.

top 3
map pack (90d)
+210%
GBP calls
// SECTION 04 — HOW WE RUN IT

the six-step loop

No black-box agency monthly. Everything is shared, shipped, and measured in public (to you).
01

Audit

Deep technical + content + backlink audit. 100+ checks, prioritised by impact and effort.

week 1–2
02

Strategy

Keyword universe, content map, technical roadmap, link targets. One living document.

week 2–3
03

Foundations

Fix the plumbing. Crawl errors, schema, speed, architecture. Before we push a single word.

week 3–5
04

Production

Content + links in motion. Weekly briefs, weekly ships, no month-end surprises.

month 2+
05

Measure

Rankings, traffic, conversions, pipeline. Weekly Loom + monthly board-ready report.

ongoing
06

Compound

Refresh, prune, expand. SEO is cumulative — month 9 is worth five of month two.

month 6+
// SECTION 05 — PACKAGES

pick a tier

3-month minimum. Month-to-month after. No long lock-ins, no surprise retainers.
// STARTER

Foundation

$3k
per month
  • Technical Audit
  • On-page optimisation (2 pages / month)
  • Keyword Research
  • 2 SEO briefs / month
  • Monthly reporting + Loom review
  • Slack access to your operator
Start here
Most popular
// GROWTH

Momentum

$7k
per month
  • Everything in Foundation
  • 4 long-form content pieces / month
  • Digital PR: 12+ editorial links / month
  • Bi-weekly strategy call
  • Schema + programmatic builds
Go big
// ENTERPRISE

Dominate

custom
quoted per scope
  • Everything in Momentum
  • Multi-site / international SEO
  • In-house embedded SEO lead
  • Dedicated PR + outreach team
  • Custom reporting + data warehouse
  • Priority Slack + SLA
Scope a quote
"BT Strategies did a great job building our site from the ground up and got it ranking"
Allied Automation · operations director
// SECTION 07 — FAQ

questions we get

How long until we see results?+

Technical fixes surface within 2–4 weeks. Content and link work compounds — most clients see meaningful traffic lifts by month 3, with the real compounding kicking in around month 6. If anyone promises page one in 30 days, run.

Do you guarantee rankings?+

No, and neither should anyone else. Search is competitive and Google changes constantly. What we guarantee is the quality of the work, transparent reporting, and a clear reason for every decision we make.

Is there a minimum contract?+

Three months to see meaningful signal. Month-to-month after that. We don't do 12-month lock-ins — if the work isn't producing, you shouldn't have to stay.

Who does the actual work?+

A dedicated operator (not a junior account manager) leads your account end-to-end. Writers, technical SEOs and outreach specialists plug in per scope. No layers, no middle-managers.

Do you work with my CMS?+

WordPress, Webflow, Shopify, HubSpot, Ghost, custom Next/React stacks — yes. If it's weirder than that, we'll scope it before committing.

How do you report?+

Weekly Loom walkthroughs + a live dashboard you can check any day. Monthly board-ready PDF summarising wins, experiments, and next month's plan.

// GET A FREE SEO AUDIT

tell us what's broken.

Drop a brief. We'll run a free audit, surface the top three ranking blockers, and come back inside 48h with a shape, a price, and a start date.

Technical audit (100+ checks)
Keyword gap analysis
Top 3 ranking blockers
Competitor teardown
48-hour turnaround
No obligation, no pitch deck