> When a buyer asks ChatGPT for a recommendation, the model either names you — or it doesn't. We shape what AI says about your category, so your brand is the one it pulls from memory.
Generative Engine Optimisation is the work of shaping how AI talks about your category. Not "do we show up in the sources" — but "does the model name us at all when nobody clicks a link."
Models learn from what the internet says — press, reviews, structured data, repeated mentions across trusted publications. The brands that dominate those signals become the ones AI pulls from memory when buyers ask for a recommendation.
We run this as a white-labelled partnership with Authority Builders, one of the top AI visibility operators globally. You get their publisher network, their playbook, and our strategy team running it end-to-end.
Where do you show up? Where don't you? We scan ChatGPT, Perplexity, Gemini and Google AI Overviews across hundreds of buying-intent queries and map the gap.
Most brands are invisible in 60–80% of their category's AI queries. The audit surfaces exactly where to intervene first.
AI answers get pulled from clear, structured, current content. We rewrite your money pages so they're the cleanest source in the room.
Content refresh alone surfaces pages in AI answers within 30–60 days. Biggest gains on pages with strong SEO signal but weak AI ingestion.
Models are trained on a small list of publications they actually trust. We land you on that list — with editorial placements, not paid slots.
We target the exact publications AI models cite. Links here compound into AI trust signals faster than traditional SEO backlinks.
PR placements in publications AI models are trained on — Forbes, TechCrunch, WSJ, category-defining trade press. Earned, not paid.
Earned placements in AI-trained publications are the most compounding signal we can buy. One Forbes feature can seed citations for years.
AI weighs review velocity, sentiment, and response quality as trust signals. We build the system that keeps all three trending up.
Review velocity is one of the fastest-moving AI trust signals. We've doubled review counts in 90 days on most accounts — consideration follows.
Foundational AI visibility scan across 4 engines, 100+ buying-intent queries. Where you appear, where you don't.
Competitor citation teardown. Which publications AI trusts for your niche. Content + link priority list.
Rewrite money pages for AI ingestion. Clear answers, structured facts, current data, proper schema.
High-DR editorial links + earned media placements in the exact outlets AI models cite.
Review velocity + reputation work. Sentiment tracked across AI-visible channels. Responses shipped.
Atlas-style AI visibility reporting. Week-over-week citation tracking. Models change — we adapt.
"ChatGPT now names our brand first when people ask for a recommendation in our category. BT made that happen."
First mentions typically land in 60–90 days after content refresh + initial authority work. Meaningful presence in the models' "from memory" answers compounds over 4–6 months as models retrain and ingest new signal. If anyone promises instant brand recall, run.
ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. We track how each names brands in your category weekly. Signal varies per model — we focus on where your buyers actually ask.
AEO gets you cited — listed in the sources when AI shows its work. GEO gets you named — pulled from the model's memory when nobody clicks a source. AEO wins the research query; GEO wins the recommendation query. Most brands need both.
No, and neither should anyone else. Models change constantly and training data is opaque. What we guarantee: the work, the transparency, and reporting that shows exactly where your brand is being named week over week.
Massively. AI models lean on third-party reviews as a shortcut for trust and recall — especially for consumer, local, and service categories. Doubling review count in 90 days is usually our fastest-moving lever for brand recognition.
Weekly Loom walkthroughs + a live Atlas-style dashboard tracking brand mentions across all five major AI platforms. Monthly board-ready PDF with wins, lost ground, experiments and next month's plan.
Drop a brief. We'll run the "recommend me a [your category]" query across every major AI, show you who gets named instead of you, and come back inside 48h with a plan.